Ford Makes BlueCruise More Accessible with New Pricing and Payment Options

Ford is making its hands-free highway driving technology more accessible to Canadian drivers through new pricing options and simplified access for BlueCruise-equipped vehicles. The announcement brings lower costs and more flexible payment choices, making it easier for drivers to experience the benefits of advanced driving technology.

New BlueCruise Pricing Structure

Ford's revised pricing strategy introduces significant changes for both new and existing BlueCruise users. Starting November 1, 2024, the annual subscription price drops to $650 CAD, while the monthly rate becomes $64.99 CAD. For 2025 model year vehicles, BlueCruise will come standard on select trims or be available as an optional one-year plan at vehicle order. Select models, including the 2025 Mustang Mach-E and 2025 Expedition, will offer a one-time purchase option priced at $3,295 CAD MSRP, eliminating the need for future activation payments.

Flexible Purchase Options for Every Driver

Ford's approach to BlueCruise accessibility now includes options for various driving needs and preferences. Customers who don't choose the one-year plan or one-time purchase can start with a 90-day complimentary trial. This trial period allows drivers to experience hands-free highway driving before deciding on their preferred payment plan. The flexible activation system supports both occasional and regular users - drivers can activate the service for specific periods, such as during holiday travel seasons or long road trips, without committing to year-round coverage.

Expanded Vehicle Availability

BlueCruise technology continues to expand across Ford's vehicle lineup in Canada. The system is now available on multiple models, including the Explorer, Expedition, F-150, F-150 Lightning, and Mustang Mach-E. The 2025 model year will see further expansion across various trims and powertrains, ensuring more drivers can access hands-free driving capability whether they choose an electric, hybrid, or traditional gas-powered vehicle.

Real-World BlueCruise Impact

The effectiveness of BlueCruise is demonstrated by its growing adoption and usage statistics. More than 537,000 BlueCruise-equipped vehicles are currently on roads globally, with North American drivers logging over 258 million hands-free miles. Users report arriving at their destinations feeling less fatigued and more energized, whether navigating daily commutes in stop-and-go traffic or embarking on extended road trips. The system has accumulated over 3.8 million hours of hands-free driving time across the United States and Canada, showcasing its reliability and user acceptance.

The new pricing and payment structures for BlueCruise reflect Ford's promise to make advanced driving technology more accessible to Canadian drivers. With flexible payment options and expanded vehicle availability, more drivers can experience the benefits of hands-free highway driving while choosing the payment plan that best suits their needs.

To learn more about BlueCruise, contact us today!